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Toyota, Unilever Among First Buyers For Interactive Xbox NUads

Feature | 1 year, 10 months ago

Microsoft Corp has announced the general release of its NUads on Xbox LIVE. Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of… More »

TV, Online Campaigns Slow To Mesh: But Do they Need To?

Feature | 1 year, 10 months ago

In theory, TV ads and online video are two stops on the same campaign—but only in theory. What stands in the way, says eMarketer principal analyst David Hallerman, is "A fear of financial loss within the TV industry—broadcast and cable networks,… More »

Viewers Claim To Tune Out During Election Season

Feature | 1 year, 10 months ago

A new survey commissioned by MGH, an integrated marketing communications agency, found that 32% of survey respondents change the channel as soon as a political advertisement airs and during political news coverage, and nearly half (47%) of viewers will change the channel or mute the TV during a negative political ad.

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NBC Sports Radio Network To Launch On Air/Online In September

Feature | 1 year, 10 months ago

The NBC Sports Group and Dial Global have announced a partnership to create the NBC Sports Radio Network. Beginning in September, the network will be distributed to radio stations nationwide by Dial Global.The network’s content will include hourly sports news updates, daily features as well as full-length… More »

Cross Media: Will “First Digital Olympics” Fall Flat?

Feature | 1 year, 10 months ago

The broadcast press is abuzz about the “first truly digital Olympics.” But should ad buyers be robbing their TV budgets to run banners on NBCSports.com? Maybe not. As PaidContent reports, online consumption of the 2012 Olympiad will not be as widespread as NBC predicted: That according… More »

BPA Updates Mean Easier Tagging And Renewals, Higher Digital Circs

Feature | 1 year, 10 months ago

Good news from BPA Worldwide, the print and digital circulation oversight group. The BPA board passed a number of rules changes at its May 2012 meeting, which it has just released. All rules are in effect immediately. The short story is that tagging website traffic will become easier, digital subscriptions will… More »

comScore “Surviving the Upfronts” Report: TV/Digital Blend Can Boost Reach, Not Costs

Feature | 1 year, 10 months ago

comScore, Inc. has released a report called “Surviving the Upfronts in a Cross-Media World,” which it says is an actionable guide for success in navigating the cross-media landscape during this said Judy Bahary, SVP, Marketing Solutions at comScore.comScore examines the maturation of the online video market as a… More »

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