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Super Bowl XLIV Snares Most Viewers, Most Advertisers Ever

Feature | 15 hours, 4 minutes ago

As expected (at least by CBS), viewership for Super Bowl XLIV beat previous big game records - and managed to become the most-watched show in television history.

106.5 million total viewers watched the game, up from the 98.7 million viewers that… More »

TV Stations Revenues to Diversify, Grow 5-7% in 2010

Television | 1 day, 15 hours ago

TV station ad spending will grow by 5% to 7% in 2010, SNL Kagan predicts. That number may be conservative and could be more if auto continues to come back and political spending comes through on its early promise.

… More »

Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures

Outdoor | 1 day, 15 hours ago

Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night.

The company picked up 5-year naming rights for the Miami Dolphins stadium earlier… More »

Americans Watch 33B Online Videos in Dec. ‘09

Interactive | 1 day, 15 hours ago

Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service.

Nearly 178 million U.S. internet users watched online video during the month.

Online Video Watchers Prefer Google Sites

Google Sites accounted for 13.2 billion videos, or… More »

Fox Wants Stern to Replace Simon on ‘American Idol’

Radio | 1 day, 15 hours ago

Howard Stern confirmed on his Sirius satellite radio show that Fox is interested in hiring him to replace Simon Cowell as a judge on the American Idol reality show.

Stern said the gig “might be possible, we’ll see,” but added that he… More »

Target’s Latest E-Card Sent by 100,000 Fans

Direct | 1 day, 17 hours ago

Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched.

Marrying two big events in February - the Super Bowl and Valentine’s Day - in one promotion,… More »

Magazine Ad Spending Slips Slightly Less in First Two Months of ‘10

Print | 5 days, 15 hours ago

Consumer magazines ad spending was significantly less bad in the first two months of the year than it was throughout 2009, but ad revenue is still falling.

In January, ad revenue was down 7.7%, followed by a 7.2% drop in February. That… More »