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Couldn't run withAmerican Idol, Moment of Truth, Hell’s Kitchen, House and Bones will all return to Fox next season, along with 24, which lost its slot this year because of the writers strike.
Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf) the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study, MarketingCharts reports.
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
CBS has agreed to purchase CNET in an all-cash deal at a 44 percent premium above CNET’s current market value. The company has agreed to paid $11.50 a share for CNET, which closed at $7.95 per share yesterday.
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Rock and Roll Hall of Famer Lou Reed is joining Sirius to host his own weekly radio show, beginning Saturday, May 17 at 6 p.m.
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
Small banner ads on mobile devices result in the same level of brand recall as a :30 spot on TV, said mobile advertising leader for Verizon Wireless Stephanie Bauer Marshall.
