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- The Broadcast-Over-The-Web War Gets Serious
- Dish’s Auto Hop Service Skips Ads, Annoys Broadcasters
- Upfront TV: “Office” Saved | So’s “Cougar Town” | Advertisers: Sheen Trustworthy? | More Trump
- Newspaper Sites Competing With In-House and Reader Produced Video
- Upfront TV: “Choice” Celebs | “Mob Wives” Renewed | “Touch,” Too | “Alcatraz,” “Finder” Canned
- Comcast Joins “TV Everywhere” Race With ESPN App
- Council for Research Excellence To Check Nielsen Accuracy In Local TV
- Upfront TV: Billboard Honors Wonder | TNT’s Medical Drama | IFC Web Series
- Nielsen: Cable Matured, Matched Broadcast Ad Spend in 2012
- ABC, Univision CableNet For English-Speaking Hispanics
Subscribe to Media Buyer Daily
- Walgreens Web Pickup, BJ’s Acquired, K-VA-T Cuts Prices
- Macy’s Facebook Fans, Wal-Mart ‘American Idol’ CD, Canadian Tire Appliances
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- Promotional Email, Sears Spinoff, Skechers Cloud Database
- EU Data Breach Rules, Best Buy Subleases Stores, Google Antitrust Investigation
- Newegg Shell Shockers, Wal-Mart Online Gaming, Amex-foursquare Deal
- Promotional Email, Big Y Digital Loyalty, Netflix Stops 3rd-Party Access
- Pier 1 In-store Pickup, Potential Borders Buyers, Wal-Mart Suit Dismissed
- Flash Sale Sites, Netflix-Sony Dispute, BJ’s Buyout Offer
- Staples M-commerce, Wal-Mart Market, Whopper Lust
- The Affluent Male Shops And Spends Online
- Digital Marketers Report Benefits From Implementing Tag Management
- Top 10 Cable TV Engagement, Week of Apr. 30-May 6, 2012
- Top 10 TV Engagement, Week of Apr. 30-May 6, 2012
- Top 10 Cable Television Programs, Week of May 7, 2012
- Top 10 Network Television Programs, Week of May 7, 2012
- TV Viewers Multitask; Smartphone Popular for Related Activities
- 1 in 2 UK Youth Have Contacted a Brand Through Social Media
- Tablet Consumers More Likely to Be On the Go
- Telephone Survey Response Rates Dropping; Accuracy Remains High
Viacom: Social TV Must Offer Content, Communication, Comments
Viacom has unveiled the results of a new study exploring the social TV phenomenon through the lens of the viewer. While fairly nascent, social TV and co-viewing trends represent a shift in TV viewing from what Viacom calls a “lean-back” to a “lean-forward” experience. If there is a… More »
LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly
“We are not immune to the challenges” that the magazine industry has faced, wrote Los Angeles Times President Kathy K. Thomson in yesterday’s paper. So the paper has “made the decision that LA, Los Angeles Times Magazine [LATM] will publish its final issue on… More »
CEA: Consumers Use HDTV Like An iPad
As video consumption increases and viewing devices vary, consumers are still using televisions most often to watch video, according to The Evolving Video Landscape study released by the Consumer Electronics Association (CEA). So should ad buyers take back those digital dollars they robbed from… More »
NBC Upfront: Network Counts On “The Voice” For A Shot In The Arm
NBC has announced its full primetime lineup for 2012-13 primetime. Highlights include an expansion of comedy to Tuesday and Friday nights for a total of five full hours of primetime comedy; the first fall cycle of the hit competition “The Voice” and new… More »
The Broadcast-Over-The-Web War Gets Serious
All of the major TV broadcasters hate the idea of bypassing televisions, but some of their local affiliates love the idea.
All major TV broadcasters have joined forces to fight Aereo, “an upstart company backed by Barry Diller that seeks to… More »
Newspaper Sites Competing With In-House and Reader Produced Video
Newspaper websites have been weak on the rich media content that attract visitors. But a select few are venturing into over-the-top broadcasting, producing video on par with their TV competitors, reports Diana Marszalek of TVNewsCheck. The websites for the Denver Post,… More »
Council for Research Excellence To Check Nielsen Accuracy In Local TV
There is always that nagging doubt—just how accurate are those Nielsen ratings? The Council for Research Excellence (CRE), a think-tank of senior-level media and advertising professionals, intends to find out. CRE will conduct a three-market study of various audience-measurement methods. CRE’s objective is to improve… More »
- ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value
- Radio: Six In Ten Start Their Day With Another Medium (Like Facebook or TV)
- NY Radio: ESPN Takes Over WRKS FM, Launching ESPN Deportes On AM
- Research: Consumer Media Will Be Strong in 2012, Outpacing GDP
- Online Radio: Weekly Audience Jumps More Than 30%, Boosted By Smart Phones
- ABC Upfront: Heavy on Comedy and Schedule Shakeups
- Telemundo Upfront: 40% More Original Spanish-Language Content
- Upfront TV: NBC’s Pirate Drama | Spears + Lovato = Factor | A Groupon Sitcom?!
- CEA: Consumers Use HDTV Like An iPad
- Fox Upfront: Kevin Bacon Drama, a Mob Doctor, No “Alcatraz” Or “Finder”
- LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly
- National Magazine Awards: Big Surprise - Magazine of the Year Winner An Ad Page Loser
- Audit Bureau: Paid Digital Saves Newspaper Circulations
- Economist Proves Its Point With ABC Report: Readers Pay for Quality Content
- UBM: Business Media Company’s Digital Revenues Surpass Print
- Research: Retailers Ditched Ads for Digital Coupons, Inserts in 2011
- Upfront Digital: “Parade” Ad-Supported App | Google+ Favors Male Students | TWC Streams on PCs, Macs
- Nielsen Reports: How Americans Spend Media Time and Money
- Upfront Digital: Highly Social Super Bowl | DooGooders on YouTube | “The Daily” Fails to Reinvent
- Upfront Digital: Apple Shops for TV Parts | Too Much Ad Space | MS Anti-Google Ad