QR and “Action Codes” Doubled in 2011 Magazine Ads

A full 8% of magazine ads in December 2011 included action codes (including quick-response or QR codes), up from 3.6% in January. That according to mobile technology provider Nellymoser, and reported in Adweek.

The company surveyed the top 100 magazine titles throughout… More »

CNN Signs Millionth “iReporter,” But One Advertiser

CNN’s iReport, its citizen journalism news community, announced this week it had passed the 1 million mark for registered contributors. iReporters contribute stories on practically any topic, including entertainment, politics, technology and health. CNN does not vet or fact check the stories, but it offers some… More »

“Singletons” Ignored by Advertisers, But Spend $1.9 Trillion a Year

Advertisers are just waking up to unmarried adult “singletons,” according to a Fortune story. Despite the perception of miserable loners sitting at home, they socialize up to five nights a week, and spend more than $10,000 per person per year more than married counterparts with children.

… More »

Sony Halts Production on Google TV Models: Low-Cost Ad Reach Still Elusive

Sony has halted production on its Internet TV with built-in Google TV platform. Frost & Sullivan Principal Analyst Dan Rayburn broke the story late yesterday on his streamingmedia.com blog. While Sony has made no such announcement, Rayburn reached out to Sony stores… More »

Online Ads: Poll Finds 15 Seconds the Limit for Consumers

Consumers understand that free content online is supported by advertising. But the majority at 54% considers 15 seconds the limit for in-stream and online ads, according to a survey by Poll Position. The company conducted a survey of 1,179 registered U.S. voters.

Of… More »

A Decade of Super Bowl Ad Stats: Ad Spend Reaches $1.72 Billion

From 2002 through 2011, the Super Bowl game has generated $1.72 billion of network advertising sales from more than 125 marketers, reports Kantar Media.

Leading the pack is Anheuser-Busch InBev with $239.1 million in ads. The company has advertised in every… More »

Travel, Weddings & Guns Top Bimonthly Ad Gainers in 2011

Travel bimonthly Departures gained 43% in ad pages in 2011, year-over-year (YOY) and rival title Afar gained 110%. That according to minOnline, which has just released iits 2011 boxscore report of bimonthlies. “No matter what is going on with the economy, people are… More »