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- AT&T Sends Controversial ‘American Idol’ Text Message
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Friday Brain Candy: Jerry Seinfeld, Martin Sorrell, and Hearst’s App Ambitions
We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its… More »
Google Offers Local, Real-time Inventory Status for Few Retailers
Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock.
Here’s how it works: users type in the name of a product and the app pulls up the local participating retailers… More »
YouTube Mobile Gets Monetized with Banner Ads
Google is testing banner ads on YouTube’s mobile website in the U.S. and Japan.
“This is our first step in testing mobile advertising for YouTube - it will give you a new way to interact with content on the go, while allowing us to learn how… More »
Almost Half of Marketers Use SocNets
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all global marketers will use social media in the future.… More »
‘BusinessWeek’ Axes 25 Staffers
About 25 editorial staffers of Bloomberg BusinessWeek are being axed today.
The move follows a 22.4% drop in ad pages this year through its March 1 issue, according to the Mediaweek Monitor.
As the publication becomes more integrated with its new owner, Bloomberg LP, it is at work on… More »
Pumptop TV’s Lotto Live Updates State Lottery Amounts
Outcast Media and PumpTop TV have unveiled a new product for state lottery advertisers, Lotto Live, which lets state lotteries reach consumers with real-time jackpot information as they fuel their vehicles.
Lotto Live displays the real-time jackpot on the screen alongside high-definition creative… More »
CBS Radio Strips Various Sports Talkers across Four HD Channels
CBS Radio is the first broadcaster to take advantage of four HD channels to offer listeners in the Washington, DC, area a variety of sports listening options.
CBS Radio is calling the four HD channels The FAN Sports Network, which is… More »