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DVR Use to Hit 50% in Two Years, Ad Skipping to Rise to 18%: DVR Inst.

The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in… More »

TV Ads Most Helpful; Web Banners Most Ignored

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.

In terms of… More »

Radio One, Citadel Outlooks Look Grim, Clear Channel Eases Closer to Bankruptcy

Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed under its various lending covenants.

Meanwhile, Clear Channel’s creditors are still determined to force the company… More »

Google to Target Users by FICO Score

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.

The initiative will be launched in tandem with Compete, which has a database of about 2 million… More »

Borders U.K. Connects Singles in Matchmaking Scheme

With its new Happily Ever After online dating service, U.K. book retailer Borders U.K. proves that book retailers using the internet to reach out to customers in non-traditional ways is not just a U.S. phenomenon.

Borders U.K., which Risk Capital Partners acquired from… More »

‘Vibe’ Bites the Dust

Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.

Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to… More »

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking their programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to… More »