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TV Stations Revenues to Diversify, Grow 5-7% in 2010

TV station ad spending will grow by 5% to 7% in 2010, SNL Kagan predicts. That number may be conservative and could be more if auto continues to come back and political spending comes through on its early promise.

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P&G Launches eStore, Tests Marketing Concepts

Procter & Gamble, maker of Head & Shoulders and Pampers, is launching a new ecommerce “learning lab” that the packaged goods giant says will test concepts and programs that, when successful, can be reapplied across P&G’s retail partners in the hopes of growing consumer… More »

Sun Life Financial Earns Back Naming Rights Investment with Super Bowl Exposures

Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night.

The company picked up 5-year naming rights for the Miami Dolphins stadium earlier… More »

Americans Watch 33B Online Videos in Dec. ‘09

Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service.

Nearly 178 million U.S. internet users watched online video during the month.

Online Video Watchers Prefer Google Sites

Google Sites accounted for 13.2 billion videos, or… More »

Fox Wants Stern to Replace Simon on ‘American Idol’

Howard Stern confirmed on his Sirius satellite radio show that Fox is interested in hiring him to replace Simon Cowell as a judge on the American Idol reality show.

Stern said the gig “might be possible, we’ll see,” but added that he… More »

Target’s Latest E-Card Sent by 100,000 Fans

Target is on track to replicate its Facebook campaign success last year with a similar - and scaled down - promotion it just launched.

Marrying two big events in February - the Super Bowl and Valentine’s Day - in one promotion,… More »

Magazine Ad Spending Slips Slightly Less in First Two Months of ‘10

Consumer magazines ad spending was significantly less bad in the first two months of the year than it was throughout 2009, but ad revenue is still falling.

In January, ad revenue was down 7.7%, followed by a 7.2% drop in February. That… More »