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MTV Networks said on Monday that it bought NeoPets, the 25 million-member online community of young people obsessed with fictional digital pets. NeoPets generates five billion pageviews per month and is one of the stickiest sites around, consistently in the top ten sites for time spent per visit. The site started in 2000, in the midst of the bursting internet bubble and has grown pretty much unaided by media marketing.
The site creates a virtual world (a Neopia) featuring its own newspaper, bank accounts to stash interest-bearing “Neopoints” and innumerable promotions, contests and other stuff to make the site more sticky.
MTV will pay the owners of privately-held NeoPets a gajillion Neopoints and promise to feed the venture very regularly . There was also an undisclosed package of U.S. Treasury cash involved.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
