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Perhaps not surprisingly, the most begrudgingly positive thing that Wall Street has to say about podcasting is that it might at least hurt the market for online audio purveyor Audible.com. Podcasts, the bloggish audio downloads put into syndication feeds that have proved wildly more popular among journalists than among listeners. Still more positive on podcasts are the traditional broadcast firms who now hold out hope that podcasts may increase their large but waning influence.
On a positive note, some agency creatives are looking at podcasting as a means to get more creative with a richer form of media than is possible with a small collection of display pixels. Publicis’ chief creative officer held out the hope that the new trend would succeed in “really waking up creative from the dreck that is most radio advertising.”
The theory is that since a popular way of podcasting allows for the skipping of commercial segments, creatives will now be forced to make their productions entertaining for the listener, who is no longer a captive audience.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
