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TNS hopes to become the Nielsen of product placement, launching a measurement service called the Branded Entertainment Reporting Service, according to AdAge. The service puts together a database that allows for perusing against product categories or individual brands to see both where they are advertising on measured media, as well as where they get mentioned or shown within programming. The product does not know which mentions are paid and which are “earned.”
Nielsen already measures product mentions on the six TV networks with its Nielsen Product Placement Service’s PlaceViews database, launched in 2003. Nielsen’s service also incorporates ratings data to determine how many people saw the placement.
IAG Research also provides a product placement measurement service. Its In-Program Performance service doesn’t just catalog product mentions, but actually measures viewer responses to account for changes in viewer recall, message understanding, product likeability and whether or not the product placement seems forced, or if it fits seamlessly.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
