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Like national TV networks with thousands of affiliates, large cinema chains offer advertisers national reach with a single ad placement, and major CPG advertisers like P&G and Unilever are poised to take advantage of it, reports MediaPost.
Cinema advertising in 2004 grew by 23 percent over 2003, making it one of the fastest growing major ad media — though, of course, it lags far behind the growth in online ad spending, which grew 33 percent in the same time period. Cinema advertising in the US hovers at only about 0.4 percent of the total ad spend, so there’s plenty of room for improvement, particularly when compared with more established markets like France and Australia, where cinema ads make up “1.5 percent to 2.0 percent of total ad spending,” Matthew Kearney, president and chairman of the Cinema Advertising Council, told MediaPost.
One reason for the growth may be improved research on cinema advertising exposure, including a Nielsen Media Research report that merges data on box office attendance with cinema ad exposure data. Another may be simply that competitors of companies like Adidas and Pepsi, already prominent movie advertisers, are finally ready to jump onboard, tossing some of the funds that are being pulled away from TV advertising towards this medium.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
