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This summer, New York City will award a 20-year contract to a single firm that will have citywide advertising rights and custodial duties over 3,300 bus shelters, some 330 newsstands, and 20 public toilets, The Village Voice reports. The biggest single such deal in the world, revenues of NYC’s street furniture franchise are expected to exceed $1 billion, of which the city will receive $100 million.
Two of the five companies that responded to the city’s RFP, Viacom and Clear Channel, have been knocked out of the running for unknown reasons. For the past decade, Viacom has held an interim contract over the city’s bus shelters. Clear Channel, on the other hand, is the world’s largest outdoor advertising firm.
That leaves Van Wagner Outdoor, Cemusa, a Spanish company, and French firm, JC Decaux, which has been trying to secure the city’s franchise since 1990 and has teamed with NBC Universal on the bid, in the running. JC Decaux, the first company to provide free bus shelters and ad revenues in exchange for city contracts, is the odds on favorite.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
