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Google is the target yet again of a suit claiming it isn’t doing enough about click fraud - the practice of producing fake clicks in order to boost the amount that advertisers must pay for their search campaigns. This time around, the suit is being brought by a maker of anti click fraud tools, which will very likely stand to gain from publicity garnered from the court action. Click Defense, the plaintiff, is claiming at least $5 million in damages and is seeking class action status for its suit.
Another case surfaced in April in Arkansas. That suit was brought by a retailer that used search engines to help market its e-commerce efforts. The Arkansas lawyers in that case, who happen to enjoy access to jurisdictions that have made large jury awards against national firms, have set up as site, LostClicks.com to help gin up additional plaintiffs.
Search marketers have been increasingly worried about the click fraud issue, with a recent SEMPO survey showing that seven out of nine search marketers were concerned that an unknown number of their paid clicks were bogus. Click Defense told Reuters that they’ve calculated that click fraud can be as bad as 38 percent of received clicks.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
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The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
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Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
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Though the study,…
