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A new poll confirms the findings of the Pew Internet and American Life Project’s May report, “Health Information Online,” which found that 40 percent of online adults have searched online for information on health.
The poll, Prospectiv’s Consumer Preference Index (CPI), found that while 73 percent of respondents look to their doctors as their primary source of information on drug treatments, 14 percent depend upon Web sites and email, and 17 percent chose Web sites and email as their preferred source of information “in the future,” according to eMarketer. Only three percent of consumers chose magazines, newspapers, and books as their future preferred source of drug treatment info, and only one percent chose TV and radio.
When pinned down specifically to online sources, the preferred medium for drug treatment information online was Web sites at 47 percent, followed by email at 37 percent.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
