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July 1st, 2005

HARDI Newsletter Gets Penton Distribution

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The Heating, Air Conditioning & Refrigeration Distributors International (HARDI) trade association’s quarterly news publication, HVACR Distribution Today, gets a five-fold increase in readership thanks to a publishing partnership with Penton Media.

HVACR Distribution Today, renamed HARDI Distribution Today, will appear as an insert in Penton’s bi-monthly HVACR Distribution Business beginning in October, reports B to B, and will now reach over 11,000 wholesalers and independent sales reps.

Related topics: Trade Rags, Business-to-Business, Direct, Print...    email this    permanent link

Ask Jeeves to Agency: Maybe We Should Start Seeing Others

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Ask Jeeves said yesterday that it put its account up for review, but wouldn’t offer up much more information. AJ’s public relations director Patrick Crisp did say that incumbent Chiat Day “is participating in the review.” Just two weeks ago, MBP’s sister site MarketingVOX asked AJ’s VP marketing Greg Ott whether or not the firm would jump into a review once the acquisition by InterActive Corp closed. He then said, “We’re not planning any changes, but when we get integrated, we’ll take an inventory on everything we need to do to win.”

Typically, once IAC acquires a company, an agency-ectomy ensues, often awarding the account to an IAC roster shop.

Related topics: Search Engine Marketing, Pitches/Wins/Losses, Online Networks, Agencies, Interactive...    email this    permanent link

Time Mag: Graffiti Billboard Complete

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In an unlikely ad campaign that’s certainly generating buzz, Time magazine seeks to emphasize the breadth of issues it covers with a new billboard just completed by graffiti artist Cope2, according to AdRants. The billboard, painted in NYC’s Soho district, is covered in Cope2’s signature, multi-colored tags, and includes the red Time magazine border and the question: “Post-Modernism? Neo-Expressionism? Just Vandalism? Time. Know why.”

A URL directs interested viewers to archived Time stories on graffiti.

Related topics: Viral Marketing, Campaigns of Note, Outdoor...    email this    permanent link

ABC Feigns Conscience, Pulls Reality Show

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The Wrights

Many people may think that reality TV show producers have no limits… but, well, they’re probably right. Pitting families of different ethnicities and religions against one another - and stoking tensions past the point of nasty exchanges - didn’t seem to bother ABC much until the civil rights groups got wind of it. Only pressure group intervention convinced ABC execs to cancel the airing of its six-episode, already fully filmed show, “Welcome to the Neighborhood,” according to The New York Times.

The canned show featured seven prospective families vying for votes from three resident (white) families in a development outside Austin, Texas. The show would have awarded the winning family a biggish house in the fancy neighborhood. The seven prospects included two gay white men with a black child, a Korean family and a white family that practiced Wicca. And early episode showed some not-so-nice comments tossed about.

Related topics: TV Spot Market, TV Upfront, Feature, TV Network, Regulatory, African American, Entertainment, Television...    email this    permanent link

More Summer Shows Watched Live

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Summer DVR:
‘Beauty’ or ‘Geek’?

More people are watching TV shows in real-time this summer than during the regular season. This may be good news for advertisers because, though ratings for summer repeats are smaller, viewers - this summer at least - watch more shows live.

Twenty-one of the top 25 shows in TiVo’s 3.3 million homes were primarily viewed live this summer, according to MediaPost. The four that were mostly recorderd were Fox’s “Family Guy,” “House,” and “American Dad,” and WB’s “Beauty and the Geek.”

Related topics: Signs of What's to Come, Research, Measurement/Analytics, Entertainment, Television...    email this    permanent link

Deutsch LA Drops Five Percent of Staff

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Leaving Deutsch in the dust

On the heels of its loss of the $200 million Mitsubishi Motors North America account late last year, Interpublic Group of Cos.’ Deutsch Los Angeles has laid off about five percent of its work force, according to AdAge.com.

Since the Mitsubishi loss, Deutsch Los Angeles also lost its agency-of-record status for Old Navy and failed to pick up the Comcast account, among others, though it did land PacifiCare Health Systems, which spent about $20 million last year and is expected to increase ad spending this year. Rumors have it that the agency is currently wooing GM’s Pontiac account.

Related topics: Sign of Doom, Feature, Pitches/Wins/Losses, Healthcare, Agencies, Automotive, Acquisitions/Biz Buzz...    email this    permanent link

P&G Campaign Includes Interactive Component

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Success story?

Proctor & Gamble launches a $13 million campaign for Febreze on July 1, BrandWeek reports. Based on the idea that a Febreze-filled minivan smells so fresh, for example, that schoolkids all flock to that mom’s van, the tagline states, “It’s that fresh.”

The campaign, which comes to the US from Japan via Grey Worldwide, New York, will have a strong presence online, with consumers invited to share their own Febreze-filled success stories.

Related topics: Integrated/Cross-Media/Convergence, Packaged Goods, Campaigns of Note, Branding, Agencies, Asia, Interactive...    email this    permanent link
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