»
Ask Jeeves said yesterday that it put its account up for review, but wouldn’t offer up much more information. AJ’s public relations director Patrick Crisp did say that incumbent Chiat Day “is participating in the review.” Just two weeks ago, MBP’s sister site MarketingVOX asked AJ’s VP marketing Greg Ott whether or not the firm would jump into a review once the acquisition by InterActive Corp closed. He then said, “We’re not planning any changes, but when we get integrated, we’ll take an inventory on everything we need to do to win.”
Typically, once IAC acquires a company, an agency-ectomy ensues, often awarding the account to an IAC roster shop.
An AdWeek report repeated rumors that Ask Jeeves is preparing for a $30 million media campaign to relaunch the brand. Anonymous AdWeek sources said about six shops have been contacted.
IAC faves Razorfish (Hotels.com), Mullen (TripAdvisor, Lending Tree, Match.com) and Hanft Unlimited (Match.com) are all decent bets to be in the running, along with the Chiat Day folks.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
