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More people are watching TV shows in real-time this summer than during the regular season. This may be good news for advertisers because, though ratings for summer repeats are smaller, viewers - this summer at least - watch more shows live.
Twenty-one of the top 25 shows in TiVo’s 3.3 million homes were primarily viewed live this summer, according to MediaPost. The four that were mostly recorderd were Fox’s “Family Guy,” “House,” and “American Dad,” and WB’s “Beauty and the Geek.”
While this may point to positive trends for the future, DVR usage doesn’t yet have enormous penetration and there’s no guarantee that next summer will see the same results. Intuitively, though, the trend makes sense: a more laid-back summer attitude necessitates a laid-back, rather than a pre-planned, television viewing schedule.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
