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As Google, Feedster, Yahoo and Pheedo offer ad options in RSS, and companies like Verizon are testing the RSS waters, consumer use of the technology is growing, reports the New York Times.
Visitors to nytimes.com via its own feeds, for example, have soared from about 500,000 a month at the end of 2003 to 7.3 million last April, said Toby Usnik, the Company’s PR director. And Microsoft has announced that it will integrate RSS into its next operating system.
Charles M. Smith, president and COO for Pheedo, told the Times that advertisers currently pay 50 cents to $1.75 per click for Pheedo ads, which Pheedo and the publisher of the content in the feed share. In tests of various RSS ads, he says, longer, 500-word ads work better than the 100-word ads of search marketing fame.
Sites that offer feeds as an ad in itself, sending headlines meant to drive traffic back to their site, may be missing the boat, as research is now showing that RSS users often look only at the feeds, not the sites from which they are sent, the article reports.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
