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The Globe and Mail reports that Al-Jazeera will attempt the launch of an English language satellite station, broadcast from its home country of Qatar. The satellite network took only a few years to dominate Arab and Muslim country news programming, sweeping away the local dominance of other government-run channels, which tended to have all the charm of early Soviet propaganda television.
Jazeera has come under pressure from many governments, in the Middle East mostly for critical coverage of domestic governance, and some in the West accusing the channel of ginning up ratings by garishly exploiting populist anger at civilian casualties in the Middle East. Most threatening to the network have been rumblings from Qatar, the home country and bankroll for the still unprofitable network. Having a U.S. presence may diversify the network’s options if it finds itself unwelcome in its homeland.
The addition of a one-billion-strong English speaking market may prove a boon to its advertising sales efforts as well. Already, the brunt of its web traffic comes from the U.S. That American market could prove lucrative, although U.S. advertisers have proven very shy about advertising on controversial vehicles.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
