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The Center on Alcohol Marketing and Youth (CAMY)wants alcohol ads to only appear in media with less than 15 percent underage readership or viewership, down from the current 30 percent standard, Ad Age reports.
CAMY said the 70 percent adult target reaches more than a 30 percent youth audience. The consumer group points primarily to magazines and radio as the culprits, saying a 30 percent cap in these industries is twice as permissive as a 30 percent cap for TV.
The Beer Institute said CAMY’s statistics come from a period directly following the switch from a 50 percent threshold to the current 30 percent, ignoring how the change affected new ad buys and media bought before the switch. It also said that the FTC had earlier rejected the CAMY’s call for a 15 percent cap.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
