»
NBC shelled out $2 billion for the the rights to broadcast the 2010 and 2012 Olympic Games (in Vancouver and London, respectively). Spending $1.18 billion alone for the 2012 Games, NBC easily outbid Fox and ABC two years ago, says Media Life.
There’s bound to be disappointment at NBC that the games will not be held in New York - a US host improves ratings - but not much real surprise (truly, the only big surprise is that London, not Paris, won the bid). The good news for NBC is that London’s time difference is less than that of the previous two summer games, in Athens and Sydney. For those two Games, snagging a large viewing audience was made difficult by the fact that, by primetime viewing hours, events were over and results already available.
Last summer, the Olympics’ household rating rose nine percent over the 2000 games, to 15.0.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
