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Nickelodeon launched a new broadband internet channel called TurboNick, allowing its audience members to see full-length programming, such as episodes of SpongeBob SquarePants, whenever they want. The top ranked cable network said it will produce 20 hours of original programming each week to be made available online.
Nick’s ad-supported website, featuring both a leaderboard unit and a wide skyscraper unit on most pages, may provide a higher effective CPM than its cable television equivalent, making it a rather rational push to move its audience from the tube to the computer.
TurboNick launches with General Mills, Kellogg’s and Activision, among others, advertising on the kids site. A parents version of TurboNick boasts advertisers Honda, GM and Chevrolet exploiting online :30 units coupled with site display advertising.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
