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Ford’s turning to flash mobs and concerts to promote its new Fusion car which is slated for release this fall, Brandweek reports.
Ford will use emails and text messaging to tell “Insiders” about last-minute venues and showtimes for a series of multi-city concerts featuring artists like Jermaine Dupri, Yellowcard and Fat Joe.
Ford’s collaborating with Sony Pictures Digital and JWT, Detroit, on the “Fusion Flash Concerts,” which features 10 artists in 10 markets starting next week in New York City.
The concerts are promoted at www.fusionflashconcerts.com. To get the last minute notifications, and become an Insider, visitors register online or through mobile phones. Ford has a compilation disc in the works.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
