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PaidContent reports that Microsoft is pooh-poohing rumors that its IPTV project has hit technical snags, telling financial analysts that it plans to roll out internet-borne TV near the end of the year. The Redmond Behemoth said that the software is “in stabilization and ship mode. So basically it’s bug fixing, it’s getting the type of feedback from our customers and making sure that all of those are baked into the final release.”
The IPTV project has long been touting cable TV replacement capabilities, but Microsoft has for just as long been insisting that it’s more than that. When asked just what that je ne sais quois might be, project manager Moshe Lictman said, “IPTV is definitely not video streaming over the Internet, it’s not watching TV on your PC, although the PC may be one of the devices, it’s not delivering video over best-efforts networks.” He then spoke as though channeling a long-dead committee meeting: “So, what it is, it’s a highly competitive, 24-by-7, mission-critical type platform that delivers all the services that you would expect over a pay-TV type service: broadcast television, all forms of on-demand, including the latest generation DVR, and an electronic programming guide, as well as a whole bunch of new services that we believe will only be facilitated on an IP network.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
