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A would-be competitor to Nielsen that is suing the ratings firm for unfair trade practices is employing Nielsen’s own disclosures about its old versus new measurement methods to show that its current system is terribly off. ErinMedia called Nielsen’s existing ratings system “systematically flawed,” and drew attention to data that Nielsen put out two weeks ago to try to convince skeptics that its new people meter system is indeed an improvement. Those figures show the current method to be about 40 percent off from the newer meters in some cases, according to MediaPost.
For its part, Nielsen confirmed the discrepancies and noted that this is the very reason why it is trying to introduce a new metering system. The industry has long known and tolerated the fudginess. ErinMedia seized on that data, pointing out that Nielsen’s plans call for the new methods to be used only in seven markets, leaving the brunt of the country covered in potentially wonky ratings figures, and non-comparable data in the few markets covered.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
