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DoubleClick yesterday announced Dart Enterprise 6.0, a new version of its licensed software for online ad management. The upgrades bring greater scalability and flexibility to clients for managing and reporting on online ad campaigns and newer environments, such as iTV, according to the announcement.
New features and enhancements include frequency capping at ad, flight, and site/affiliate levels; same-page ad restriction enhancements (inclusion allows advertisers to own a whole page, and exclusion maximizes reach and prevents competitor ads from appearing on the same page); a web services API for trafficking, allowing integration between DART and applications such as Solbright and SAP; integration with DART Motif for streamlining rich media advertising campaigns; inventory enhancements, including optimized forecasting tools; searchable creatives, flight level status, and extraction of overlapping flights data in inventory manager; a customized pivot table and additional controls to reduce reporting discrepancies.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
