»
Lance Armstrong will appear on posters in middle schools starting next month, as part of a new campaign from Coca-Cola called Live It, designed to encourage children to live an active lifestyle, The New York Times reports.
The $4 million program will hand out pedometers and prizes to participating schools. Students will watch a Lance Armstrong video and hear an announcement from Armstrong over the school’s PA. The program goal is 8,500 public middle schools - two million students - to participate in the weeklong program during the coming school year. Other featured athletes will include Nascar drivers Bobby Labonte and Kyle Petty, and WNBA stars Diana Taurasi and Tamika Catchings.
Critics say this is a slick way to reach out to students in middle schools, where Coke products are not sold. The campaign materials do not include any product information or Coke logos.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
