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Northlich’s five-year, $50 million contract with the Ohio Tobacco Use Prevention and Control Foundation will expire at the end of this year, and the Foundation has placed the annual $10.5 million youth anti-smoking campaign in review, according to AdAge. A request for proposals sent to Ohio agencies last week covers a three-year integrated campaign at slightly increased funding levels, for a total of $31.5 million.
To complicate matters, legislators have diverted $560 million in anti-tobacco settlement funding away from the state’s anti-smoking efforts, to cover budget deficits. In order to maintain planned spending levels, the Foundation may have to dip into its original $330 million endowment (now down to about $300 million).
Northlich and the “Stand” campaign, which has included TV, cinema, radio, and outdoor ads, plus PR efforts in schools, have done a “phenomenal job,” a spokeswoman told AdAge.
This announcement comes in the wake of recent findings that anti-smoking efforts really do work.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
