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With ad revenue sluggish, the newpaper industry is becoming more receptive to creative ideas, Editor and Publisher reports.
Before Memorial Day, page one of the Detroit Free Press and Detroit News became “false cover” ads for Marshall Field’s. The real page one followed on the next page. The Detroit papers sold the false pages because Marshall Fields asked for it.
In June, The Chicago Tribune allowed advertisers to buy into different shapes, sizes, and ideas not normally seen in their pages because advertisers expressed interest and editorial was willing to listen. This resulted in Motorola running a shadow ad behind the stock tables, and a minor league baseball team taking out a t-shape ad on a sports page.
According to Jason Klein, president and CEO of the Newspaper National Network, an ad placement company in New York, Newspapers are simply catching up with other media industries such as product placements in broadcast and pop up ads that drift across online content.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
