»
Arbitron has recruited its goal of 2,100 consumers of diverse ethnic groups for the trial of its portable people meter (PPM) ratings technology in Houston, Mediaweek reports.
Houston will likely be the first market to be measured using the PPM, although the radio industry has been slow to embrace electronic measurement. While all the TV stations and cable networks as well as a number of retailers have agreed to participate, two major radio groups, Cox Radio and Radio One, have so far elected to sit out the trial.
Radio stations might soon change their tune. Clear Channel has issued a request for proposal for a new electronic ratings service, prompting Arbitron to call for RAB to release the results of Forrester Research’s PPM economic impact study. The study is scheduled to be released next week.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
