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Social networking site MySpace leapt ahead of MSN Hotmail and Yahoo Mail as the leading site for advertisers in June, jumping from 6.3 percent share of ad impressions in May to 7.9 percent share last month, according to research from Nielsen/NetRatings’ AdRelevance unit. The overall number of online display impressions grew 4.2 percent to 97.1 billion in June, compared to 93.1 billion in May.
Web media ads accounted for about 20 percent of all ad impressions in June - more than any other industry, writes MediaPost. Ads for retail goods and services rose from 14 to 16 percent, and telecom related ads dropped from 13 to 10 percent.
Orbitz led travel advertisers, with 23 percent of travel ad impressions.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
