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There is no such thing as hitting teens as a broad demographic group. “You’ve got to decide what sort of teens and what demo you want to hit within the media,” said Malcolm Bird, svp of AOL Kids and Teens, during the What Teens Want conference earlier this week. Speakers at the conference, sponsored and reported on by Adweek, confirmed again that teens use brands as a way of defining their individuality and leading their peers.
Teens can be grouped into five categories, said Jim Taylor, vice chairman of The Harrison Group. These categories include popular kids, “regular” hardworking teens, opinionated and intolerant leaders, outsiders, and the party kids.
While today’s teens are the first generation to adopt content generation, watch video clips, and shop via cell phone, teens themselves said TV, magazine, and outdoor ads were most likely to influence their purchasing.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
