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Organized Christian retailers - like mom-and-pop stores in other categories - are bemoaning the decline in market share because of retail giants such as Target and Wal-Mart entering the category, at this week’s International Christian Retail Show in Denver. Their share of the $4.3 billion-a-year category, which includes everything from Bibles and jewelry to church furniture and religious-themed T-shirts, has dropped another four percentage points since 2002, to 53 percent, according to AdAge.
To combat the loss, the Christian Booksellers Association launched in April a multi-million dollar campaign, aided by money kicked in from suppliers. The campaign included a series of TV spots encouraging Christians to shop at Christian stores. The spots aired on the Christian Broadcasting Network and on ABC’s Family Channel and are scheduled to run again the third and fourth quarter of 2005 in time for the holiday season. The majority of CBA members have sales of $125,000 or less.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
