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Clear Channel is building more original programming and other features into its stations’ Web sites to lure new listeners and new advertisers, The New York Times reports.
This month, Clear Channel began replacing its current Web sites, containing ads, song lists, entertainment news and pictures of D.J.’s, with simplified sites, featuring fewer ads and highlighting original programming, live Webcasts and other interactive elements like “Sneak Peek,” which offers Clear Channel’s online visitors the chance to listen to yet-to-be-released tracks.
Last month, 375,000 people logged on to hear a new album from the Backstreet Boys four days before its debut in stores.
Clear Channel’s site also has free podcasts of “Phone Taps,” a daily prank call featured on Z100 FM in New York. As of last week, more than 500,000 people had downloaded at least one episode. Clear Channel had begun working on delivering 15-second ads with each podcast.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
