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Governors of New York and Connecticut have signed into law measures that will allow for interstate direct-to-consumer wine shipments, reports Internet Retailer. This follows a Supreme Court ruling in May that said state laws must treat direct-to-consumer sales consistently for in-state and out-of-state wine sellers.
The new laws mean that both in-state and out-of-state wineries can now sell directly to consumers in Connecticut and New York, two of eight states that previously allowed direct-to-consumer sales only by in-state wine sellers.
This move is expected to give New York’s 200 wineries access to new markets and to boost sales for small and mid-sized family wineries that have previously been shut out of New York’s large wine market, according to the San Francisco Business Times. The $22 billion wine industry is one of the slowest consumer categories to develop online, with less than one percent of wine sales occurring online, the San Francisco Business Times reported in May. As more states open up direct-to-consumer shipments from out-of-state wineries, the needle will finally begin to move, online retailers hope.
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