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The rapid and relentless growth in internet media spending finally seems to be having an effect on the prices, with most categories seeing increases in media rates. Sixty-six percent of media executives surveyed by Deutsche Bank said that their clients’ online ad spending increased from the first quarter, MediaPost reports. Forty-eight percent said that marketers upped their spending by at least 11 percent. On average, respondents forecast a 10 percent third-quarter increase.
Eighty percent of respondents reported that impressions on home pages, vertical channels, and rich media cost more this quarter.
Fifty-five percent saw prices rise for run-of-network inventory, even though as much as half of available inventory on larger networks such as Yahoo! remains unsold, or goes for as little as $1 to $3 CPM.
Overall, Deutsche Bank concluded that the cost of premium inventory rose by about 9 percent in the second quarter.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
