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In the upcoming film Must Love Dogs, online dating service PerfectMatch.com has been extensively written into the script, according to AdAge. There was no product placement fee for the service to appear in the film; rather, PerfectMatch.com supplied its technical services to production of the film and coordinated co-promotions with the studio.
PerfectMatch.com will co-market the film through its own media buys. The ad and promotional value of the entire deal is estimated to be $7 million. The connection between PerfectMatch.com and the film began over 18 months ago, while the movie was in script stage and using an imaginary online dating service instead of PerfectMatch.com.
Some in the industry say down-in-the-dumps box office receipts for movies and DVD sales may be proof of consumers’ dismay that entertainment is being supplanted by product placement.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
