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Hispanics are much more impacted by advertising and marketing than non-Hispanics, AdAge reports. According to People en Espanol’s fourth annual Hispanic Opinion Tracker (HOT) Survey, Hispanics buy because of a product’s image or ads or because something is trendy or new on the market.
For non-Hispanic respondents, price and reputation were more important. Thirty-five percent of Hispanics surveyed cited ads as a factor in selecting color cosmetics, compared to eight percent of general market respondents. Fifty-five percent of Hispanics surveyed bought a fragrance because of a magazine scent strip, double the number of general market respondents. Overall, Hispanics said they spent on average $1,992 on clothing and accessories in the last 12 months compared to $1,153 for general market consumers.
Sixty-nine percent of Hispanic respondents said the Spanish language is more mportant to me than it was just five years ago. That seems to be reflected in TV viewing. For the first time, Univision, with an average of 1,175,000 young viewers in prime time, was the No. 1 network in prime-time ratings for the week of June 27 to July 3 among all 18- to 34-year-old viewers, regardless of language.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
