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NBC has sold 75 percent of its goal of just over $800 million in TV advertising sales for its coverage of the Winter Olympics, MediaPost reports. Some media buying executives see the sales as slow, while NBC insists they are on pace. Media buying exectives think that any market torpor may come from advertisers being asked to buy more commercial time across all NBC Universal networks. It didn’t help that no sales for Olympics media were made in the upfront.
Recently, there has been speculation that NBC Universal, which said it took in $2 billion overall this past upfront sales period, down from $2.7 billion the year before, has held back inventory in hopes of securing higher prices in the scatter markets.
NBC Olympic primetime programming is priced at around $675,000 a unit. Media executives say NBC is scouring agencies for small $5 million to $8 million budgets.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
