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June saw an 8.2 percent traffic share increase over May in the top 10 sites in comScore’s Automotive Manufacturer category, thanks in part to GM’s employee-discount-for-all promotion and similar promotions from other carmakers. The category pulled 32.73 million visitors in June, with year-to-date traffic to the top 10 sites up 40.5 percent compared to the same time period in 2004, Media Life reports. GM was the top site with 8.51 million visits, followed by Ford with 6.62 million - a 25.9 percent increase from June 2004 - followed by Daimler Chrysler with 5.25 million visits, up 18 percent from June of last year.
The biggest growth in the automotive manufacturer category, however, was MitsubishiCars.com, with a boost in June traffic of 259.1 percent, to about 1.17 million visitors. That lift can be credited to an interactive advergame for the Eclipse model.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
