»
The adventures of five filmmakers in Europe, each equipped with a $50 a day budget, a Mini DV camera, laptop editing facilities, and training in video journalism, will be highlighted on the Travel Channel series 5 Takes Europe, which airs Saturday at 10 p.m. The show is airing less than a week after the five “VJ’s” began filming, allowing for timely travel coverage. Each filmmaker will create daily blogs and frequent vlogs (video logs), to be highlighted on the show and on the Travel Channel website. The locales visited will include Barcelona, Paris, Amsterdam, Prague, Venice, and Athens.
This is the second announcement this week telling of the dawning of the citizen journalist. Al Gore’s new cable channel, Current, will have 25 percent of its content contributed by viewers.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
