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A planned food magazine called Relish, from the Publishing Group of America, will sell brand mentions in recipes and product placement among staff-recommended kitchen and home gadgets, AdAge reports. With TV Guide’s Inside TV launched in April, Relish will be the second magazine to offer advertisers paid placement in editorial content.
Relish, like the company’s first title, American Profile, will be distributed inside local paid newspapers. Since its launch in 2000, American Profile’s distribution has grown from 1.3 million to 6.5 million. It ran 250.8 ad pages from January through June, up 6.2 percent over the same period last year.
The company plans for Relish to have a circulation of 6 million at its February launch, though it has not yet signed up a single newspaper or advertiser.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
