»
Nearly 10 percent of U.S. online customers in a JupiterResearch survey said they have already been plagued by text-message spam, while the same number said they had received SMS pitches that they wanted, Internet Week reported. But in Europe, where more people use cell phones and send text messages than in the States, more than 80 percent of surveyed mobile phone users said they had received text message spam, according to a Swiss university and the International Telecommunication Union poll.
Jim Manis, global chairman of the Mobile Marketing Association, defends mobile marketing, saying the fear of text messaging spam is unfounded. U.S. carrier networks, with only 10 access points, are much more restricted than in Europe, where access points count in the hundreds. And aggregators have greater control over content in the U.S.
When ads do begin appearing on phones in the U.S., Manis says they will probably not be via SMS but WAP, because advertisers will want a richer format. Fewer people today use WAP than text messaging: about 18 million wireless subscribers use the WAP browser, and one half of them access the technology once a week or less, while SMS users today number 60 million.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
