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Nearly 10 percent of U.S. online customers in a JupiterResearch survey said they have already been plagued by text-message spam, while the same number said they had received SMS pitches that they wanted, Internet Week reported. But in Europe, where more people use cell phones and send text messages than in the States, more than 80 percent of surveyed mobile phone users said they had received text message spam, according to a Swiss university and the International Telecommunication Union poll.
Jim Manis, global chairman of the Mobile Marketing Association, defends mobile marketing, saying the fear of text messaging spam is unfounded. U.S. carrier networks, with only 10 access points, are much more restricted than in Europe, where access points count in the hundreds. And aggregators have greater control over content in the U.S.
When ads do begin appearing on phones in the U.S., Manis says they will probably not be via SMS but WAP, because advertisers will want a richer format. Fewer people today use WAP than text messaging: about 18 million wireless subscribers use the WAP browser, and one half of them access the technology once a week or less, while SMS users today number 60 million.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…
Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.
General Mills has launched an…
The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.
Arbitron’s response came almost immediately: the company moved its…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
More than one in three holiday shoppers - or 62.3 million adult consumers - report they begin holiday shopping before Thanksgiving, according to (pdf) new data from Mediamark Research & Intelligence (MRI), reports Retailer Daily.
Just under 36 percent of holiday shoppers say…
