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Religion and spirituality are slowly gaining a more mainstream popularity, and as a result, God is becoming less somber, more approachable - and even has a sense of humor, if the new billboards in the resurrected GodSpeaks campaign are to be believed.
The billboards (example: “Let’s meet at My house Sunday before the game. - God.”) originally launched as a national campaign of public service announcements sparked by an anonymous Forida donor. They caught the attention of the media and then the Outdoor Advertising Association of America (OAAA). The OAAA offered to use the sayings as their national public service campaign for 1999. The result was that GodSpeaks sayings appeared on some 10,000 billboards in 200 cities across America, free of charge. The donated billboard space was valued at $15 million.
Now the public service campaign is back, handled this time by The DeMoss Group, a public relations firm in Atlanta, the Tennessean reports. The original donor came up with nine new sayings, which appear, at last count, on almost 400 billboards in 21 cities.
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