»
Kimberly-Clark said it will boost ad spending $160 million or more a year by 2009 after announcing it is cutting 6,000 jobs and closing 20 plants, AdAge reports.
The increased spending would represent a 38 percent increase on the $421.3 Kimberly-Clark spent on advertising last year.
K-C’s ad spending as a percent of sales was among the industry’s lowest at 2.8 percent last year - less than a third of P&G or Gillette’s rate in often higher-margin categories than Kimberly-Clark, which also has substantial business-to-business operations that spend little on ads.
K-C will increase marketing spending on its stronger, higher-growth categories, including the Huggies “mid-tier” diaper business, Pull-Ups, Huggies children’s toiletries and Poise incontinence products. It will also focus on Kotex feminine care in the Americas and Asia.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
