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NBC’s entertainment president Kevin Reilly told the Television Critics’ Association’s biannual gathering that the beleaguered network won’t see much of a ratings change this year, following its precipitous decline from first to fourth place in the 18- to 49-year-old demographic last season, reports AdAge. Advertisers showed their disappointment in NBC’s new season offerings, particularly Thursday nights, by dropping advertising commitments by $900 million, to $2 billion, during this year’s upfront.
Reilly told a reporter from the LA Times that, while the network is in the advertising business and needs to sell ads, “let’s reach for creativity. Let’s try to find that explosive higher ground. And if it means we’re struggling a little bit in the short run with some advertising concerns, so be it.”
The network is launching a handful of new series this fall including E-Ring, Inconceivable, Surface, Three Wishes, My Name is Earl and The Apprentice: Martha Stewart, and is also giving a facelift to some existing shows.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
