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SnoreStop, the California anti-snoring remedy maker that paid Andrew Fischer $37,375 by way of eBay to advertise on his forehead with a temporary tattoo, is looking for another head, Media Life reports. So far, there isn’t much interest. One problem - Fischer approached SnoreStop. This time, SnoreStop is looking for takers.
But SnoreStop says the hard work of finding a forehead is worth it. For the month that Fischer wore the words, SnoreStop won media attention around the world and generated a half-million dollars worth of free publicity. In the first week, sales on its web site increased 400 percent. For the next five months, retail sales increased 50 percent over the year before.
Researchers interviewed 1,600 people in Canada, and 60 percent said they heard of the forehead thing, especially in the 18-35 age group. Twenty-five percent said they were willing to wear a tattoo on their forehead for at least $5,000 a month.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
