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Sexual double entendres were removed overnight from Burger King’s new website, CoqRoq.com, but the company claims it has received no complaints from consumers or other outside groups, AdAge reports. The deleted content included captions, under photos of young women, that read: “Groupies love the Coq” and “groupies love Coq.” The captions were there when the site went live yesterday, but according to Edna Johnson, SVP for global communications for Burger King, malfunctions in the Flash and XML programming were responsible for putting the captions up. A misspelling of “Burger King” had also been fixed, she said.
The site, created by Crispin Porter & Bogusky of Subservient Chicken fame, is designed to look like a rock band site. (The band is named CoqRoq, the lead singer Fowl Mouth.)
Chris Carroll, SVP and director of marketing for Subway’s Franchisee Advertising Fund Trust pointed out that there’s a fine line between getting the attention of the core target and offending the masses. But Ralph Norman Haber, partner, Human Factors Consultants and an expert on subliminal advertising, said there’s nothing subliminal in the site that men and women appear to be targeted equally.
“Everybody is picked on and it’s kind of fair game,” he said. “I think it’s probably an effective ad.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
