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Meredith’s earnings soared 23 percent for its fiscal year 2005 to $128 million, Mediaweek reports. Ad revenue across its magazines - including Better Homes and Gardens, Ladies’ Home Journal, Midwest Living, and American Baby - grew eight percent, to $253 million, in the fourth quarter, boosted by an uptick across food, cosmetic and automotive categories. Ad revenue for the year grew four percent, to $737 million.
Meredith expects earnings in 2006 to grow about 10 percent as additional revenue from new magazines should boost profits. In July, Meredith acquired Parents, Child Fitness and Family Circle from G+J USA Publishing for $350 million. In September, the company will launch the bimonthly Siempre Mujer, a Spanish language women’s lifestyle and shelter title with a 350,000 rate base.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
