»
National CineMedia (NCM) will relaunch its 20-minute in-theater entertainment program, called “The 2wenty,” as a customized program for particular audiences, locations, and theaters, MediaPost reports.
NCM is a joint venture of three movie theater owners–Regal Entertainment Group, AMC Entertainment, and Cinemark USA. Next year, NCM will have over 13,000 screens.
Entertainment advertisers include 20th Century Fox, Universal Studios and Sony Pictures Entertainment. NCM also has two TV network partners–NBC and Turner Broadcasting. Each of NCM’s entertainment partners produces two-and-a-half-minute entertainment content for “The 2wenty.”
Other advertising time–in more mainstream 60- or 90-second messages–is sold to non-entertainment advertisers. NCM advertisers include Best Buy, Circuit City, Procter & Gamble, MasterCard, Kellogg’s, wireless phone companies, and video game companies.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
