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Media buyers and ad groups who have mainly watched the discussions about the FAIR Act - proposed legislation that would give the federal government oversight authority for the accuracy of media ratings systems - from the sidelines have added their voices to those arguing against government involvement, AdAge reports.
Advertisers have been eagerly awaiting the arrival of a daily ratings system for years, said Kathy Crawford, president of local broadcast for WPP Group’s MindShare, at Wednesday’s hearings. She feels concerned that the legislation would slow ratings improvements and prevent new competition, leaving advertisers unsure of whether they are spending their money wisely.
But in lieu of the bill, which would require TV ratings services such as Nielsen’s controversial local people meter to achieve Media Rating Council accreditation before being introduced, Nielsen Media Research said it would support the concept of a Voluntary Code of Conduct, now under discussion by the MRC and accredited research firms, Mediaweek writes.
WPP, which employs more than 100,000 people, is said to be cutting several thousand jobs worldwide. The U.S., Britain, France, Germany, Italy and Spain were cited by the company as markets under pressure.
Cuts are expected to be centered in…
The new ads running below the fold on the front page of The New York Times sell for $75,000 on weekdays and $100,000 on Sundays, the New York Post reports.
The New York Times began selling advertising below the fold on…
Cox Cross Media (CXM), the digital sales component of Cox Enterprises, announced a marketing liaison with ABC’s Television Stations Group.
ABC Television Stations presides over ABC-owned TV stations, websites and the ABC SuperSign in Times Square, in addition to a…
Apple’s iTunes Store is set to significantly shift its approach to selling songs online, including dropping copying protection (digital rights management, or DRM) and introducing a new pricing plan, reports the Wall Street Journal.
Rather than the standard 99 cents…
Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according…
Walgreens December sales of $6.1 billion were an increase of 10.8% from $5.5 billion for the same month in 2007, the company announced. Same-store sales rose 4.9%, while comparable store front-end sales increased 0.4%.
Walgreens transactions in comparable stores increased…
