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Following the success of huge outside banners at the All-Star game in Detroit, and with Super Bowl XL coming to town in February, a growing chorus of building owners and advertising professionals hopes to loosen Detroit’s restrictions on downtown advertising and make out-sized signage permanent, The Detroit Free Press reports.
One idea, to wrap abandoned buildings with advertising to hide deterioration, was recently considered and rejected by the City Council - but that idea is likely to return as the debate continues.
The City Council has approved the same or greater display of giant banners during the Super Bowl as during the All-Star Game. All signs must be related to the Super Bowl itself, and each can contain only a small amount of corporate branding. The Host Committee wants to restrict banners to those of its official Super Bowl sponsors, such as Cadillac, Pepsi and Coors, and to bar those of “ambush marketers.”
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
