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The free newspaper model is being embraced by corporations that have their roots in pay dailies, such as the New York Times Co. and Knight Ridder, as freebies become the most widely read papers in Manhattan, London, Paris, Stockholm and Toronto, Forbes.com writes. Tribune’s am New York, for example, boasts a circulation of 318,000 in the second quarter of this year - the highest newspaper circulation in the City, topping that of The New York Times and New York Daily News, according to a report by the Certified Audit of Circulations.
Though am New York has enjoyed only a “handful of profitable months” since launching in October, 2003, it has steadily increased advertising sales, starting with 20 pages two years ago and frequently topping out at 48 pages a day currently.
Metro New York, the City’s other free daily, lost more than $1 million a month in the first quarter of 2005 and continued to lose money in the second quarter - but it reported a 50 percent jump in advertising sales, according to an individual familiar with the company’s finances. New York may soon have a third free daily, if recent word that Richard Branson’s Virgin Group is considering one is true.
Market research commissioned by a number of media companies suggests that free dailies attract a younger audience, and one that would not normally purchase a pay newspaper. AM New York says 62 percent of its readers don’t buy pay dailies.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
