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According to the The Audit Bureau of Circulations, for the six months ending March 2005, daily newspaper circulation fell 1.9 percent to 47,374,033, Editor & Publisher reports. Sunday’s drop was even steeper, with a decline of 2.5 percent to 51,073,104. The declines would have been larger had Newsday, The Dallas Morning News, and the Chicago Sun-Times - censured by the bureau because of prior circulation inflation - been included.
Only three papers with circulations over 500,000 reported increases. Papers with circulations of 25,000 or less faired the best, with 31.1 percent showing an increase. The largest declines were at the L.A. Times, down 6.5 percent daily and 7.9 percent on Sunday, and The Chicago Tribune, down 5.8 percent daily and 4.5 percent Sunday.
The do-not-call list is still cited as one of the culprits dragging down the numbers. The NAA is set to release a new report that shows as of two years ago only 10% of “available numbers” were on the do-not-call list. Now, it’s up to 40%. “Days omitted” changes have also taken a toll. Newspapers could once delete up to 40 days from their report due to bad weather or holidays. The ABC has changed that number to 10.
Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…
Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
