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Gore’s Current Actually Works, Some Think

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After three weeks, Al Gore’s Current TV unexpectedly lives up to its billing as a “slick, commercial cable network that gives its audience a voice in the programming,” writes Alessandra Stanley in the New York Times. The network, aimed at viewers aged 18-34, features a series of short subject features, from 15 seconds to five minutes long. Some, labeled VC2 (viewer contributed content squared) are both created by viewers and selected to be aired by viewers who looked at them online, voting for their favorites.

While only a few of these are truly “distinguished,” Stanley writes, they look nothing like the “glossy, overpackaged and bottom-feeding fare found on MTV or VH1, which are both owned by Viacom.”

For all its “rough spots and blog pretensions,” Current is for-profit public-access television, at least partially successful at an attempt to add diversity to a TV world “ever more controlled by a few media conglomerates.”

Not everyone agrees that Current is a good thing, of course. A post in eTalkingHead calls the format, “a rapid-fire stream of five to nine minute segments coming at you bullet train-like and punctuated by phrenetic graphical segways [sic],” while the Richmond Times-Dispatch calls it “repetitive,” and “earnest.”

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Clear Channel Radio Names Humberto Luna Morning Show Host

Clear Channel Radio announced today that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00…

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Dunkin’ Donuts Bows $100MM “You Kin’ Do It!” Campaign

Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”

The “You Kin’ Do It” national campaign broke with three television spots airing during…

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Local TV Stations to Beam Content to Phones, Cars

What is being touted as a groundbreaking mobile digital TV service - debuting sometime this year on 63 stations in 22 markets - was unveiled by major TV station groups at CES this week as part of their Open Mobile…

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Nearly 25% of Americans Watch Video on Mobile Phones

Consumers in the U.S. watch more TV and mobile video than those in Germany, Sweden and urban China, and while most still watch video on a PC, nearly a quarter (23%) watch video on a mobile device, according to results…

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Super Bowl Advertisers Expected to Integrate Campaigns around Big Game

Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.

Calkins, co-leader of…

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Meredith Zaps ‘Country Home,’ Cuts 250

The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.

The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…

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